One size does not fit all when it comes to marketing software development, which is why our highly-trained experts create custom software, tailor-made for your marketing business.

Having software that is an exact match for your business’s requirements means you don’t have to compromise for software that doesn’t quite meet your needs. This can also save you money, as you won’t be required to pay for components you don’t use.

Any software you use should work well with your current working methods. Bespoke software can increase your productivity, enhance adaptability, and even reduce training times. It can help to improve efficiency across the board.

Likewise, as your marketing business grows, your software should be able to adapt to this - which is something our experts can help with at Blacklight Software.

Read on to learn all about bespoke software for the marketing sector, including customer relationship management systems and content management systems.


Bespoke CRM Software For Marketing

Customer relationship management is essential for many industries, and the marketing industry is no exception.

Whether you’re a small start-up marketing company looking to implement quality bespoke CRM software, or a large business looking to update existing software, our digital experts at Blacklight Software can accommodate your needs.

CRM is essential for businesses, large and small, to ensure customer satisfaction. It can often be more expensive to attract new customers than to maintain your existing customer base, which is just one of the many reasons it’s so important to keep your customers happy.

Likewise, in the digital age we live in, unhappy customer can easily share their dissatisfaction with the world - but this works both ways - they can also share their positive experiences with the internet too.

Whether you’re looking to effectively monitor your marketing campaigns, or keep track of your client base and customer base, a quality CRM system is the way forward.

At Digital ID, we can create and develop CRM software that can effectively do that and more - for example, aid you in identifying trends, handling customer service, and assisting with all things analytics.


Bespoke CMS For Marketing

As well as a customer relationship management system, your marketing business more than likely needs a quality content management system. At Blacklight Software, we can create a bespoke CMS for your marketing business.

A content management system is essentially a form of software that allows you to create and manage online content. Although different content management programs can have different features, the core functions remain the same - to index, manage the format, edit content, and publish content. WordPress, HubSpot and Squarespace are popular content management systems.

Our team of expert software developers can also help design a custom eCommerce platform. Some common e-commerce platforms include Shopify, Magento, and Bigcommerce.

These platforms offer a variety of packages that allow you to integrate an online store and sell your products or services online - however, if your business requires bespoke functions unique to your business operations, we can create a custom platform for you.


Bespoke Invoicing Software For Marketing

Invoicing can be a tiring task, especially without the right software. With automated invoicing software, your marketing business can process payments, pay invoices, and receive payments from clients without the hassle of physical invoices. This can save you time, energy, and money - giving you time to focus on your marketing efforts.

Whether you’re looking to streamline the invoicing process, enhance your branding on invoices, or simply speed things up, our experts at Blacklight Software can create bespoke software to meet your requirements and exceed your expectations.


Marketing Software Development At Blacklight Software

At Blacklight Software, we can provide you with the ultimate software solution to boost your marketing business. We have tailored to multiple clients in the marketing industry, providing them with bespoke software, including CRM and CMS, as well as bespoke websites and applications.

We are experts with Azure, dotNET development, Microsoft 365 and Microsoft Dynamics. With vast experience and expertise utilising these services, we’re sure to enhance your day-to-day operations within the marketing sector.

Our dedicated team of development professionals can focus on your key objectives to not only enhance your brand but increase overall engagement. We can develop an entirely new system that can help your marketing business cross-reference sales leads, which can help your brand to streamline existing and new processes.

The implementation of bespoke business software is something that we have years of expertise and experience conducting. Read on to learn more about the key services we offer that can benefit your marketing efforts.



Azure is a cloud computing service that was released back in 2008, offering over 600 services that can be utilised by small and large marketing businesses alike. It’s a flexible and affordable cloud offering with multiple benefits, including tool integration, speed, and backup and recovery.

If your marketing business is looking for a hosting, managing, or development platform, whether it be for a web or mobile application, we can bring your software solutions to life using Azure. Azure makes your apps adaptive with AutoScale and integration, allowing you to link your web apps to on-site apps, and allowing your employees and partners to access its resources.


.NET Development

At Blacklight Software, we’ve used .NET since the very beginning - which is one of the reasons we’ve established such a strong reputation for being secure, reliable, and efficient. .NET allows us to deliver a wide range of custom web parts and applications for our clients in the marketing sector - applications that can run on a variety of platforms such as Windows, Mac, and Linux.


Microsoft Dynamics 365 and Microsoft 365

Dynamics 365 can give you an insight into the journey of your customer - ultimately streamlining your marketing operations and generating more leads for your business.

It’s the go-to software for sales and marketing teams, featuring capabilities that can improve your business. At Blacklight Software, we can use Dynamics 365 to create a bespoke CRM system for your business.

Likewise, Microsoft 365 can be used to boost productivity within your marketing department, proving to be a useful tool when swapping knowledge, gathering information, and communicating. Microsoft 365 features a business centre that can act as an access point for all apps integrated with the software.

Allowing you to access documents on the go, connect with other team members, and organise your files, Microsoft 365 is certainly a software worth utilising if you’re in the marketing sector. At Blacklight Software, we specialise in Microsoft 365 and can help you to improve communications and accessibility across the board.


The dotDigital Group was established in 1999 as Ellipsis Media Ltd, specialising in bespoke website design and development. Over the last 10 years, they have experienced exceptional levels of growth by focusing on meeting clients’ web and e-marketing needs. They are now a full-service digital marketing agency employing an in–house team of over 50 web and email marketing specialists. In addition to our dotDigital work, we are marketing software development specialists who can craft custom software that is tailor-made with your marketing business in mind. 

Maiden Voyage

Maiden Voyage is the world leader in female traveller safety solutions making business travel safe and social for women across the globe. Inspiring women to make the most of business trips through the online membership which provides a platform to communicate with others, an international ambassador network and a wealth of safety tips, online courses as well as a whole host of discounts with retailers including for Maiden Voyage certified female-friendly hotels and travel safety products.

Blacklight Software

Making Digital Transformation Happen