What is Microsoft Dynamics 365? An Expert Guide

What is Microsoft Dynamics 365? An Expert Guide

Reach your potential with Dynamics 365 for your business. It helps to deliver superior efficiency and top customer experiences too, helping businesses to become more agile and reducing any complexity without increasing costs.

Dynamics works by transforming businesses, especially those that are focused on sales, customer service, marketing and HR to name a few of the main industries. Does this sound like something you are interested in?

We are here to support you at Blacklight Software, with our expert guide to help you better understand Microsoft Dynamics 365. If you are looking for a more convenient way of working then read on to discover more.


What Is Microsoft Dynamics 365?

Microsoft Dynamics 365 is a portfolio of intelligent business applications that deliver on efficiency and customer experiences, which benefits businesses and enables them to become more agile. It is a SaaS (Software-as-a-Service) and can be installed for sales, customer service, as well as marketing and HR.

You can use Dynamics 365 to convert leads into customers efficiently. Dynamics 365 combines CRM (customer relationship management) and ERP (enterprise resource planning) as well as intelligence tools that help with productivity. Microsoft Dynamics 365 comes in the form of Business or Enterprise and allows its users to choose which type is the right one for them.

The different versions of Dynamics 365 applications will supply users with different features and applications. Features of Dynamics 365 include:

  • Customer engagement
  • Scheduling resources
  • Customer insight data
  • Sales
  • Project planning
  • Analytic reporting


The Benefits of Microsoft Dynamics 365

There are many benefits to companies gaining Microsoft Dynamics 365 for their business. Dynamic 365 helps clients and team members connect and manage relationships. It is made up of a collection of apps that are interconnected that can be beneficial for a number of reasons. Find out more about the benefits of Microsoft Dynamics 365 as we explain more below.



Microsoft Dynamics 365 provides many benefits like intelligent solutions for customer service as well as an automated process that helps with the growth of sales. It has a built-in solution to identify any upcoming service issues, preventing them with suitable and effective measures.



Dynamics 365 offers a simple user experience for businesses, giving all members access to information and updates as well as business processes with ease. This allows teams to be more productive with their workload due to the suite of productivity tools, as they come as part of the installation process.

You can integrate Microsoft’s other 365 applications, giving you total flexibility in your services.



Companies use Dynamics 365 to maintain and manage relationships between clients and team members. This benefits businesses by helping them to run more efficiently and connect with their customers in new ways. Users can continuously stay connected at all times with Dynamics 365.



A great benefit of Dynamics 365 software is that it can be personalised to each customer experience on a global scale. Dynamics 365 is adaptable to your business, there are apps within Dynamics 365 that are great to work on their own and work great together too.

These browser-based apps are accessible from anywhere, on any device. You will also have control over how the services and applications are configured to meet your business needs.



Deliver more in less time. This is something that Dynamics is all about - adding value for your business and your customers, adopting solutions and accelerating your results.



Having an insight into your audience and engagement means that you can accurately identify your customers and help interactions into more interactive experiences.


Less Risk

Dynamics 365 allows you to build apps using a point-and-click type of format. This is similar to when you make a PowerPoint presentation. Having no to minimal code means there is limited risk involved.

The intelligence that is built into Dynamics 365 is what allows businesses to derive actionable insights that are fast to obtain. Further optimisation can be applied with added AI assistance.



There is a security framework that Dynamics 365 follows. This means that companies feel reassured by Microsoft’s security approach.

No data will be shared with third-party companies when using Dynamics 365. This offers a variety of features that help protect your business's information.


Boost Profits

Boost your revenue with Dynamics 365 by tracking an easy system that enables you to stay on top of sales. With Dynamics 365 for sales, it provides a simple solution to monitor all sales along the process, giving you a 360-degree view of your sales.

This will boost productivity by giving you advanced insights into your sales revenue.


Blacklight Software

At Blacklight Software, we are a Microsoft Dynamics 365 partner. We provide solutions for you across the UK with expertise across an array of sectors. We offer fast, flexible and affordable solutions that can help you improve your business processes.

As we are a Dynamics 365 partner, we are experts in the field. Whether you need business processes including reporting, financial planning, logistics or HR management, we can help you host it all under the one Dynamics 365 roof.

Access vital information in just one click with Dynamics 365. It combines sales and marketing for connecting customer experience all whilst providing a view of the customers.

Dynamics 365 can have access to features such as customer engagement tools, customer insights, scheduling resources and analytic reports as well as project management planning and sales to name a few.

We ensure at Blacklight Software that you feel secure about your data, as we feature future-proofed solutions for our clients. Our Microsoft Dynamics team are here to help you with your business solutions today.

At Blacklight Software we not only specialise in Dynamics 365, but we also offer services in Microsoft 365, Azure and .NET Development. These are areas that we also have expertise in, so if you have any questions or queries contact us today to see how our services can help you.

comments powered by Disqus

Blacklight Software

Making Digital Transformation Happen